Executive Overview
Net Revenue (YTD)
€7.72M
18.4%vs. €6.52M prior year
Orders (YTD)
49,060
12.1%AOV €157
Gross Margin
43.8%
1.6%+160 bps YoY
Return Rate
6.2%
0.7%Below industry avg
Revenue & Orders — Monthly
2026 YTD, all markets
Revenue by Market
Baltic split, YTD
Lithuania€3.82M
Latvia€2.14M
Estonia€1.56M
CEO Snapshot
Key takeaways this period
- Fragrance continues to lead — 41% of revenue, driven by holiday gifting in LT.
- Estonia growth trailing (+8% YoY vs +21% group). Recommend paid-media re-weighting.
- Logged-in customers repeat 2.6× more often. Loyalty program moved the needle.
- Checkout drop-off at shipping step is 44% — biggest single conversion leak.
Traffic & Conversion
Rolling 12 months
Sessions
1.21M
9.4%Conv. rate
3.4%
0.4%New customers
28,410
14.2%Repeat rate
42.6%
3.1%Profitability
Contribution after marketing
Gross profit€3.38M 20.1%
Marketing spend€612K 12.4%
Contribution margin€2.77M 22.6%
CAC (blended)€21.5 4.2%